Neither pasta nor sushi. What 89% of women miss most during pregnancy is eating ham. They also confess that one of the first things they will do after childbirth is to taste tasty and juicy slices.
Navidul, the leading brand in the sector, wanted to take advantage of this craving prohibited during pregnancy to launch the campaign A ham under the arm (#unjamonbajoelbrazo), whereby they have given recent mothers the weight of their baby in product.
To surprise (and tremendous joy) they have delivered kilos of product to mothers who have recently given birth to their children at the Santa Elena Clinic in Madrid. Of course, three kilos of ham are valued much more than a bouquet of flowers.
Although there is some controversy about the risk of contracting toxoplasmosis when eating ham during pregnancy, since it is believed that in a well-cured and trusted brand product the risk is minimal, the general recommendation is that of avoid raw meats. That is why women accustomed to eating it routinely miss ham during pregnancy.
Anyway, a ham under the arm It has been a great success in this Christmas season. Who wouldn't want the boy to be born with one of those cured legs under his arm?
