I would have never imagined that Lego fans would be altered so much by the new product they just presented and that is called Lego Friends. I think that in Spain it has not arrived yet, at least I have not seen it on the website of the well-known brand of bricks to play, although it can be seen on the international page or on the Lego channel on YouTube.
And although Lego is a unisex educational toy in the company they have seen that Your majority customer is the boy and you lose the girls. What I did not imagine was that Lego customers and some who will not be customers, They say the brand has fallen into sexist stereotypes. Apparently that conclusion is reached because among the products of the range is a beauty salon, a cafeteria, a house with windows and many accessories ideal for girls such as handbags, dolls dressed in miniskirts and a more stylized style.
I have shown the video to my daughter and she has been delighted. He has said exactly and I don't think there is to be any further analysis: "that girls need things from girls and boys who endure." That is for my daughter Lego has completely succeeded.
It is surprising to see that the product video that illustrates the article has so many comments against it and so few in favor. In addition, even Lego has had to issue a statement in which they explain that for four years, they have conducted an investigation with 3,500 girls and their mothers to understand that they need the little ones to play more with the brand's products. And they have reached Lego friends. In Lego they indicate that they are proud to have developed a collection that is receiving a positive response and that they hope that with this product line they will involve girls much more in the experience of developing LEGO game skills.
It seems to me that Lego can do with its products what it deems appropriate, if the vast majority of Lego fans do not like it, unless they give the opportunity for others to comment. Time will be there to see if the product is good or bad. What does not seem right to me is to resort to sexism to say that the product is bad or that social networks mobilize against it because the Lego style is lost. In Markarina they point out that more than 50,000 people are organized and against Lego Friends. You cannot fight against this form of organization except by selling the product, promoting it in the usual way, and experiencing others, and issuing communications, as Lego does, to explain that sexism is nothing. Maybe one day Lego Friends fans will organize better and be able to say that other Lego products don't like them, what would happen then? Better not think about it.
Now is the time for readers, what do you think of Lego launching products designed specifically for the feminine world of children?
