Self control It is the body that self-regulates the advertising sector and has presented an annual balance to the Secretary of State for the Information Society (SETSI). The main conclusion is that Children's advertising in 2007 improved significantly compared to 2006 in ads from toys and video games.
Meanwhile in 2006 27 complaints were receivedIn 2007, the Jury of Self-Control had only received three (which are not mentioned).
Autocontrol monitors that the ads are compatible with the protective legislation of minors and check 3 aspects:
- That the products do not mislead about its characteristics
- That the time constraints to the dissemination of advertising
- That the appearance of children in risk situations
Within this system, advertisers, agencies and media sent in 2007 to Autocontrol 1126 projects for advertising toys (856) and video games (270) to be reviewed before being issued. This figure represents 90% of the advertisements of these products that were seen on television.
And after doing his job, this body advised against dissemination of 17 toy and 19 video game ads, and suggested changes in 229 toy and 31 video game ads.
They also report that in the 2007 campaign there was a notable reduction of some conflicting practices in previous years, like the misuse of celebrities in advertising of toys or advertisements that incite violence and / or antisocial behaviors.
I congratulated them and I appreciate their work because it is essential for childhood suffering from constant bullying and bullying of ads. Advertising (sometimes blind and ruthless) need ethical controls. But, in spite of these exams, ads susceptible to criticism are emitted like the one I present in another post,how will the ads that have been suspended? I don't even want to imagine it.
