We already have a new book 'Guinness World Records', and it comes to us with Planet Junior (as every year since 2000). His career is full of success and captivates (especially) the children's audience because they still have the ability to be surprised intact.
Guinness World Records (GWR), is the world authority on achievements / record, is currently one of the best-selling copyrighted titles of all time. I am surprised that GWR receives 1000 requests every week (I see that there are many people with desires of notoriety, or perhaps their exploits are worth seeing). The fact is that the 2013 edition includes about 3000 new records, and again the content of the pages 'comes alive' thanks to augmented reality.
This new edition includes amazing surprises! When you see the logo (AR) point to the book with your mobile and thanks to the application (free app for Android and iPhone) you can see how the world's largest shark 'comes out of the water', or how the smallest man 'is walk 'through your book
Another novelty is the infographics. Throughout all the pages you will find timelines, illustrated statistics or other facts that will capture your attention even more. With a simple glance you can compare different record makers how: who measures less: the shortest woman in the world or the largest newborn baby? Who would win the race: the fastest man or ... the fastest sheep?
Definitely a good gift for curious minds.
